STRATEGY & OPERATIONS CONSULTANT
Big ideas need an operating plan.
You bring the vision. I help build the structure that makes it executable: clear priorities, practical systems, and plans your team can actually run, for founder-led consumer and creative businesses.
Previously at Amazon · Food52 · Schoolhouse · Dansk · DIRTY is Better
Fig. 1 — Nine pieces, one pattern. Structure is what turns separate pieces into something whole.
When ambition outpaces infrastructure.
Growth adds people, channels and partners faster than it adds clarity. The answer is the right structure around the work that matters.
01
Every decision still runs through the founder.
02
Launches arrive on time but in chaos.
03
Agencies and contractors each hold a different version of the plan.
04
Good ideas stay ideas because no one owns the next step.
From idea to execution.
01 — Clarify
Lay out every piece: the ambition, the constraints, what actually comes first.
02 — Structure
Piece it together: plans, owners, workflows and rhythms that hold their shape.
03 — Activate
Put it in motion: align the team and partners, and build momentum that lasts.
How we can work together.
FLAGSHIP ENGAGEMENT · 6–8 WEEKS
The Operating Plan
Your business has outgrown the way it works. Together we set clear priorities and owners, planning rhythms and project structures, and I stay through implementation so it actually sticks.
You leave with: clear priorities · named owners · working planning rhythms · project structures · implementation support
The Diagnostic
Something isn’t working and you can’t see why. I assess priorities, workflows, ownership and bottlenecks, then hand you a prioritized 90-day roadmap.
2-3 weeks
The Initiative Partner
A product launch, retail expansion or partnership needs a real plan. Research, recommendations, workstreams, owners and timelines, and the coordination to keep them moving.
6–12 weeks
The Fractional Partner
Senior strategic and operational thinking, month after month, before you’re ready for a full-time executive. Not admin support or routine project management.
Monthly · limited availability
Built to make things work.
Swatch 01 · Food52
+40%
Production volume after building creative intake, planning and asset tracking across three brands. Campaign delivery time improved by 50%.
Swatch 02 · Amazon
50+
Special projects led across five studio departments. Two processes I designed became standard operating practice.
Swatch 03 · DIRTY is Better
0 → 1
The founder’s strategic partner from concept stage: brand, go-to-market, planning and vendor infrastructure toward market readiness.
Creative enough to understand the idea.
Operational enough to make it work.
From Amazon’s studios to Food52’s creative team to a founder’s side at DIRTY, my work has been the same at every scale: take an ambitious, half-defined goal and build the structure that gets it done, without draining the creativity out of it.
For businesses building what’s next
Founder-led consumer and creative companies, roughly 5–30 people, with real traction and growing complexity.
A major launch · New hires · A new channel · An agency change · The same problem, again
Let’s make it happen.
Have something ambitious in motion but need a clearer way forward? Let’s talk about what it will take to bring it to life.