About Grace
Creative enough to understand the idea.
Operational enough to make it work.
I’m a strategy and operations consultant for founder-led consumer and creative businesses. My work sits where brand ambition meets operational reality: taking a goal that’s exciting but not yet defined, and building the priorities, plans and systems that get it done.
I don’t just understand brand strategy. I understand the infrastructure it takes to bring it to life.
How I got here.
Each step added a layer: first how things get made, then how teams get coordinated, then how a whole business decides what to do next.
01 · Amazon
Merchandising operating
Learning how product and inventory actually move.
02 · Amazon
Program management
Running dozens of cross-functional projects, and designing processes that outlasted them.
03 · Food52 / Schoolhouse / Dansk
Creative operations
Building the systems behind creative teams, across three brands at once.
04 · Love Beyond Studio / Throughline Ventures
Brand & product strategy
Deciding what to make and how to bring it to market.
05 · Dirty is Better
Founder-level partnership
Working beside a founder to turn a concept into a business.
Three things, in one person.
01
Creative Fluency
I understand brand vision, customer experience and creative goals, so the structure I build protects the idea instead of flattening it.
02
Strategic thinking
Researching options, diagnosing what’s really in the way, seeing the connections, and deciding what comes first.
03
Operational rigor
Workflows, plans, ownership and processes that turn ideas into work a team can actually run.
How I work.
I work independently and take on one or two major engagements at a time. That’s deliberate: the work needs real attention, and you should get a senior partner, not a slice of one.
I’m at my best with founders who have real traction, a team of roughly 5–30 people, and an ambition that has outgrown the way the business runs.
WHERE I FIT
Not an agency. Agencies make the work. I make sure it has a plan, an owner and a timeline, and that your agencies are all working from the same one.
Not a project manager. I don’t just keep projects on track. I help decide which projects matter and design how they run.
Not a fractional CMO. Marketing is one part of what I look at. The real question is how the whole business turns ideas into execution.
I’m the partner who connects what you want to accomplish with what has to happen to make it real.
Let’s make it happen.
Have something ambitious in motion but need a clearer way forward? Let’s talk about what it will take to bring it to life.